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adobe elements
marketing | social media | photo editing

the ask
Design visuals for the Adobe Photoshop Elements social media accounts, weekly newsletter and digital ads.
Photoshop Elements is a photo editing software for beginners and hobbyists. Their audience mostly consists of middle-aged women, often mothers, who want to edit photos but are intimidated by Photoshop. I could only use the features within Photoshop Elements to create content. I would then report back to the social team about what tools I used to achieve the design so they could direct their followers to recreate them.
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