Create an editorial illustration for a sponsored Business Insider feature about Fetch's AI-powered consumer insights platform titled: "How AI and consumer data are unlocking new superpowers for brands"

The illustration needed to communicate the article's themes around AI and consumer data, while grabbing the viewer's attention. I developed the visual direction inspired by the digital collage style often seen in the NY Times, and got team sign-off on the moodboard before moving into design. From there, I gave them two directions to choose from, iterated on their favorite, and landed on a final piece that combines edited stock photography and an AI-generated element made in Ideogram.