the ask

Art direct & design a recurring consumer insights report series for Fetch, powered by verified receipt data from millions of American shoppers.

Fetch Finds publishes 8 times a year and is aimed at brand managers, marketers, and retail buyers who need actionable consumer intelligence to make decisions. Most industry reports are dense, dry, and rarely read cover to cover. Fetch Finds had to feel engaging and fun, matching the cheeky tone of the writing while staying rooted in Fetch's brand. I partnered with our copywriter to refine the narrative structure, then took it into design and extended it into email, blog, and LinkedIn assets. Fetch Finds has driven a 32% LinkedIn engagement rate and 12% email click-through rate, against a company average of 2-5% for both.