top of page
the world bank
art direction | web design
the ask
Create a visual identity and splash page for the GPSA (Global Partnership for Social Accountability) called the Green Accountability Initiative.
The GPSA felt that their existing assets were too institutional, they wanted a visual style that was dynamic and attractive to a Gen Z audience. After researching the competitive landscape, I developed a new visual identity and designed the splash page in Figma, then extended the system into print and social media templates.
ALY RAHIM
GPSA PROGRAM MANAGER
“The team brought a fresh and creative perspective to the GPSA in a compressed timeline. The design deliverables they presented us with breathed new life into our appearance digitally, and will be a great help as we continue to grow our network and amplify the Green Accountability Initiative.”
bottom of page